Copywriter Claire Smith joined the Creative Content team in 2020. Claire has been the editor and senior writer of several New Zealand based magazines, the creative copywriter for Bauer Media, and has a long history in marketing copywriting.

Having written about every imaginable topic from mops to multi-million-dollar yachts, Claire has the knack of putting together compelling copy that attracts an engaged audience. She enjoys the process of working with clients to learn all there is to know about their business, and then targeting in on the solutions that will solve their customer's problems.

Having lived on Auckland’s North Shore for over 30 years, Claire loves taking time away from work by exploring the beautiful beaches and reserves with her Labrador Charlie.

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