Cyber Indemnity Solutions is a specialist in cyber and data-risk management. We were tasked with rebranding the company’s image and developing a new website.
Our brand communications strategy focused on refining the company’s key messaging and articulating the value in their services to their consumers. Through market research, we were able to identify four key consumer groups and establish the best messaging for each group.
We focused on designing and developing the company’s website to engage with all four customer groups by communicating separate value propositions for each customer segment. This ensured that the value for each customer was clearly identifiable./p>