An effective brand strategy comes from a balance of knowing yourself, what you do best, what position to take, and what your customers’ motivations and pain points are.
That means being able to put yourself in their shoes – so you can deliver the right messages at the right stage of the buyer journey.
Every bit of marketing you produce should move potential customers closer to
becoming a customer, if not all the way to the finish line, or why bother doing it?
At Creative Content, we help small and medium businesses realise their full potential
and capture more market share.
Through fit-for-purpose analysis, we develop a thorough understanding of your business. We’ll help you refine your brand identity, ideal customer, and
high-level messaging.
Our content strategists will identify the online channels where your customers live and develop creative and cost-effective ways to reach more of them.
We create compelling, authentic content that drives your ideal customer to action – and put it where they’ll see it. We’re also experts at repurposing evergreen content.
A brand communication strategy defines the message that will convey the value of your business. It also differentiates your offer from the competition.
Creating a brand story is about building something that people care about and want to buy into. It builds value from engagement and relationships beyond the transaction of commerce.
You need a meaningful and engaging description of your business services that is unique and specific. To create this you need to discover what your customers want from you, and how they experience your service.
Through this process, we establish your customer pain points and how you resolve these. We define the value you bring to your customers and establish a communication structure for conversion of new and existing customers. This will help clarify your offer with tangible, specific benefits that will become your key selling points in your company marketing materials.
We work with you to create a guide to your brand messages that is cohesive. We'll also create a business description that outlines your business services and products, background, and value proposition.
This becomes the basis of your sales and marketing content and can be used to create website pages and other sales material.
Being discoverable online can make or break your business. With so many businesses in New Zealand competing for a relatively small market, you need the right digital marketing strategy to cut through the clutter and motivate your target customer to action.
Adwords, Facebook, LinkedIn, or organic rankings through SEO? Which is best for your business? We can help businesses understand which digital platforms are best and why.
We also provide an individualised marketing strategy for each platform specific to your business. As part of this service we'll also define your audiences and create a conversion funnel.
We execute every campaign with care, creating content people want to engage with. We’ll provide a clear, actionable plan to keep projects moving, measuring results and making iterative improvements to generate leads at an effective cost.
A content strategy is where we map all of the conversations, issues and creative ideas we think would motivate or inspire your clients to engage with your brand. This is to create a clear strategy for both digital media content and blog or SEO topics.
We take the guesswork out of content marketing by helping brands find out where their customers spend time and then creating content that connect brands to customers.
To do this we undertake market and business research, look at search data, and conduct client interviews to create a document which outlines our ideas. The business can then sign this off and approve of our content themes.
We work with you to create a customised content programme that resonates with your customers, increases your brand awareness, and improves your organic rankings.
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Contact us today for a free one-hour strategy session and let’s see if we’re a good fit.
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