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Content
Marketing

Content
Marketing

In the digital economy, the most successful businesses are those with authentic, engaging narratives. At Creative Content, we craft narratives that speak directly to consumers in your industry.

Our content strategy experts invest time and resources into learning all about your business: what you do – and why and how. We work closely with you to understand your philosophy and goals, along with the needs and mindsets of your audience.

We’ll help you tap into your unique value proposition and craft messaging that speaks to the people you want to listen. Then we develop compelling, memorable content that ensures your company stays at the forefront of their minds.

The goal of content marketing is to build trust and brand awareness for your business with your customers. We’ll make sure your content gets seen by the right people, presenting them with information they genuinely care about – because it solves their problem.

Our content marketing services include: • Strategy and positioning • Content creation • Email campaigns • Social media marketing • PR placements • Technical SEO audits • Keyword research and competitor analysis

Once we understand your business, we will identify stories that are newsworthy so we can craft a press release on topics to demonstrate your business authority.

We include our PR tactics as part of our content marketing strategy. So, each month we write a blog article for your business, and we assess whether it can also be used as a media release. A media release will give your business brand exposure and also delivers high-quality backlinks when the article is posted.

“With the help of Creative Content we are now pushing out a lot of content and gotten a lot of traction within the market.”

Ed Hayes Connect Accounting

We can create in-depth resources and tools to get your leads flowing. First we brainstorm ideas that will generate leads.

Then we build the assets, whether they be whitepapers, checklists, or calculator pages. Once built, these lead magnets will continue to bring in clients day after day.

“Creative Content was different from the other agencies because they started with an overall strategy before jumping straight to the tactics. This helped us understand the reasoning behind marketing strategies to make better decisions.”

Aaron Martin New Zealand Immigration Law

Creating good content serves no purpose if that content is not promoted.

We need to find ways to get other websites to share and use your content. When we create a content asset, we will look for ways to promote this content. We do this through outreach marketing, where we find other businesses to share your blogs and resources.

“The marketing expertise of Creative Content has added great value to my business, as I was not previously aware of what marketing could achieve. With their knowledge and experience, it has helped profoundly.”

Aaron Martin NZIL.