Marketing

How to Get Found by AI Search: The Why Choose Page Approach

When someone asks ChatGPT or Google who to use in your town, the answer comes from somewhere. How to become quotable, starting with a proper Why Choose page.

How to Get Found by AI Search: The Why Choose Page Approach

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The Copywriting Rule That Is Hiding You From AI

The Copywriting Rule That Is Hiding You From AI

You-focused copy persuades the person on your page and gives AI very little to quote. Why good copywriting can hide you, and the handful of sentences that fix it.
Marketing
How ChatGPT Actually Picks a Business: What Our Experiments Taught Us

How ChatGPT Actually Picks a Business: What Our Experiments Taught Us

We ran the same arborist question four ways in ChatGPT and got four different answers from four different sources. What that means for a New Zealand business, and how to test your own in twenty minutes.
Marketing
How to Get Found by AI Search: The Why Choose Page Approach

How to Get Found by AI Search: The Why Choose Page Approach

When someone asks ChatGPT or Google who to use in your town, the answer comes from somewhere. How to become quotable, starting with a proper Why Choose page.
Marketing
Describing Your Services for Local SEO: Website First

Describing Your Services for Local SEO: Website First

Your website is the source of truth your Google profile mirrors. How to describe every service you sell so Google, customers and AI all understand you.
Marketing
How to Get More Google Reviews, the Steady Way

How to Get More Google Reviews, the Steady Way

Reviews decide who Google shows and who AI recommends. A repeatable way to ask that fits how real jobs actually finish, without bribes, bursts or awkwardness.
Marketing
How Google Business Profile Categories Actually Work

How Google Business Profile Categories Actually Work

Your primary category decides which local searches you can appear in at all. How categories work, how to choose them, and the one rule that keeps you safe.
Marketing
How Meta's New AI Ad Algorithm Works

How Meta's New AI Ad Algorithm Works

Meta has revealed exactly how its AI ad engine decides what to show, to whom, and when, and what that means for your campaigns.
Strategy
Marketing
Mastering the Art of Content Creation: A Comprehensive Guide

Mastering the Art of Content Creation: A Comprehensive Guide

A practical guide to content creation: knowing your content's purpose, getting the SEO right, and promoting it so people actually see it.
Marketing
Content
Strategy
The Ultimate Guide to Marketing Strategy

The Ultimate Guide to Marketing Strategy

Why a proper marketing strategy matters, and what it actually gives you: clarity on your core offer, and messaging that lands with the right people.
Strategy
5 Tips for Marketing Your Law Practice

5 Tips for Marketing Your Law Practice

Five practical marketing tips for New Zealand law practices, and how a proper digital strategy helps you win the right clients.
Strategy
Content
Marketing
Copywriting vs Content Writing: Which is More Effective?

Copywriting vs Content Writing: Which is More Effective?

Copywriting and content writing need different skills and a different mindset. Here's what separates them, and why your marketing probably needs both.
Strategy
Content
Marketing
Google Ads - Where Are You Going Wrong?

Google Ads - Where Are You Going Wrong?

Thinking of running a Google Ads campaign? In this blog, we discuss common mistakes, and how a bespoke strategy can help you get real results with Google Ads.
Strategy
9 simple steps to maximise a small AdWords budget

9 simple steps to maximise a small AdWords budget

AdWords can help grow your business. Click here to learn how to create an effective AdWords campaign on a small budget.
Marketing
Creating a Video Marketing Strategy for Facebook

Creating a Video Marketing Strategy for Facebook

As Facebook users scroll through their newsfeeds on both desktop and phone, brands face an ever-evolving challenge of creating thumb-stopping content.
Strategy
Marketing
10 Small Business Marketing Ideas for 2022

10 Small Business Marketing Ideas for 2022

You don't have time or budget to waste on marketing that doesn't work. Ten practical ideas to help a small business grow.
Marketing
Top 10 Apps To Market Your Business

Top 10 Apps To Market Your Business

The online marketing world can be daunting, so we love it when we find useful tools that make our job easier.
Marketing
10 of the most useful apps for creating digital content

10 of the most useful apps for creating digital content

Ten free apps that cover design, organising and communication, so your marketing runs efficiently without costing you a thing.
Marketing
Writing Your Own Web Copy? Start Here

Writing Your Own Web Copy? Start Here

Need help writing effective copy for your website? Read our blog for the top tips on copywriting that will grab the interest of your visitors.
Content
I have a new website should I be doing AdWords?

I have a new website should I be doing AdWords?

Are you wondering if your business should be doing AdWords? Read our blog to learn more about the right way to do AdWords and digital marketing.
Marketing
The Guide to SEO Copywriting

The Guide to SEO Copywriting

SEO is a long-term inbound marketing strategy that’s important for any modern business. Read our blog for tips on writing great SEO copy.
Content
Marketing
5 Tips for Effective Web Copy

5 Tips for Effective Web Copy

Need help writing effective copy for your website? Read our blog for the top tips on copywriting that will grab the interest of your visitors.
Marketing
Content strategist vs copywriter: which one does your business need?

Content strategist vs copywriter: which one does your business need?

Does a content strategist have the same role as a copywriter? The answer is no! Learn more here
Strategy
Content
Marketing
5 Creative Content Marketing Myths

5 Creative Content Marketing Myths

Are you in charge of the creative content for your business? Let us dispel five of the most common creative content marketing myths before they trip you up.
Marketing
Choosing the right marketing agency for your business

Choosing the right marketing agency for your business

Find out how to choose a marketing agency that will help you find the best way to target your users and give you more time to focus on business operations.
Marketing
How Content Marketing Creates Leads

How Content Marketing Creates Leads

With content marketing you’re not simply pitching your services. You’re providing truly relevant content to your prospects to help them solve their issues.
Content
Marketing
What Makes A Successful Facebook Ad Funnel

What Makes A Successful Facebook Ad Funnel

What is a Facebook ad funnel and how do you design one that converts? Find out in our latest blog post.
Strategy
Marketing
When Digital Marketing Goes Wrong

When Digital Marketing Goes Wrong

How to avoid 3 common pitfalls of online marketing and position your business for success
Marketing
How To Write Great Web copy

How To Write Great Web copy

Effective web copy moves people to action by selling outcomes and value, not just products or prices. Read how in our blog.
Strategy
Content
Marketing
How To Do Content Marketing The Right Way

How To Do Content Marketing The Right Way

Content marketing is a long-term strategy that builds your brand authority and provides value to your customers. Here’s how to get content marketing right.
Content
Marketing
Local Marketing Ideas For Small Businesses

Local Marketing Ideas For Small Businesses

Read our blog to find out the best way to market small businesses and use a range of marketing tactics to promote your services in your local community.
Strategy
Marketing
Creative Contents Guide to B2B Marketing

Creative Contents Guide to B2B Marketing

Thinking about the next marketing campaign for your B2B business? Confused? Then check out this article for the ins-and-outs of effective B2B marketing.
Marketing
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