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Copywriting Articles

Copywriting is the breath of life that makes or breaks the identity of a brand – and that’s one of our major topics of interest!

How to write great web copy

  Many people believe that writing well means crafting the perfect turn of phrase. While cleverly chosen words are nice, what’s even better is…

Writing Your Own Web Copy? Start Here

Questions to ask yourself if you are writing your own web copy Congratulations on taking the first step to knowing thyself. The goal of…

The Beginner’s Guide To Writing Web Copy That Clicks

Web copy is important. It’s how people evaluate your business and decide whether or not to engage with you. It’s your salesperson who never…

SEO copywriting tips

The dos and don’ts of SEO copywriting

Are you worried about ranking behind your competitors when people do a Google search on your industry? You’re certainly not the only one! Search…

Content strategist vs copywriter

Content strategist vs copywriter: which one does your business need?

The goal of copywriting is to persuade, and the goal of a content strategy is to create purpose. So, does a content strategist have…

Using AdWords on a small budget

Maximising A Small AdWords Budget

How to make the most from a small AdWords budget: From the outside AdWords looks very attractive, you simply set up your campaigns, set…