content strategist Articles

Content marketing to drive engagement

How Content Marketing Creates Leads

Marketing in 2019 is impossible without great content. As a marketer, I see my clients struggling to identify where they should spend their energy…

Content strategist vs copywriter

Content strategist vs copywriter: which one does your business need?

The goal of copywriting is to persuade, and the goal of a content strategy is to create purpose. So, does a content strategist have…