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10 small business marketing ideas for 2019

10 small business marketing ideas for 2019

A New Year brings new opportunities, but if you are a small business owner, you probably have limited time when it comes to marketing your business. So, it’s vital that you know where to target your efforts to be the most effective. In this article we cover the 10 best small business marketing ideas in 2019.

1. Create a marketing plan for your business

If you think of small business marketing as the cake, your marketing plan is the recipe. And as any chef knows, without a recipe to guide you, your cake could end up a bit soggy in the middle! A marketing plan should include setting your goals for the year, and this should be targeted to focus your promotions. Ask yourself, which services do you want to promote? Which marketing channels do you want to try? If you are feeling stuck at setting your strategy or coming up with ideas, invest in professional help. Maybe all you’ll need is a video or marketing agency (even a copywriter). Make sure you start the year with a solid plan for the direction you want to take your business marketing.

 2. Make sure your business cards, brochures, and other promotional products are up to date

If your logo is dated, and your point-of-sale material looks like it could do with some help, it’s time for a revamp. Most businesses need to look at their marketing materials every 3 to 5 years, as brochures and logos can become dated very quickly. Always hire professionals for this – your son, niece, or well-intentioned neighbour is not the designer you want (unless they’re certified professionals with raving reviews on their portfolios). Remember your business card or brochure is designed to reflect people of your services. If you want your business brand to stand out and look professional, it’s imperative that your marketing collateral does the same.

3. Refresh your website

Keeping your website fresh is critical if you want to be found in 2019. Does your website look like a myspace site? Is it mobile responsive? Or, even worse, do you not even have a website? Unless you are so hipster it hurts, it’s time to hit refresh! As with your marketing collateral, your website is an investment, and you should only hire a pro. The website needs to be fully functional on all devices and user-friendly. Aim for a website that’s easily navigated, quick to load, and quick to inform your audience about your business. If you have too much content, or your site is slow to load and hard for users to navigate, it’s likely your customers will drop off your site and switch to the competition.

4. Be active on social media

If you’re marketing your small business on a smaller budget, social media is your best friend. While it’s no longer a free advertising tool, it’s still a lot cheaper than most other options. Its ability to convey targeted messages in real-time to a targeted audience also means way more bang for your buck. But user beware: due to social media’s popularity and constantly evolving nature, keeping informed and avoiding out-dated advice or “myths” can be a bit of a pickle. It’s highly recommended that you budget for professional help with your social media – even just to get you started.

5. Give free samples or trial periods of your product

Could you talk about your product on a Facebook Live stream or a webinar, or live stream your workplace activities? Or could you organise a Meetup event, perhaps hosted at your workplace, to talk about what you do? These are inexpensive activities that can create buzz around your brand, get people of your community together, and get the ball rolling about you and what you do at your small business. 

6. Look into video marketing

Video marketing is what’s trending right now. People are reading less and prefer to consume content in video format. Fortunately, good video marketing can be done on a budget. You can even use your phone (assuming it’s somewhat modern) propped up on a coffee-cup tripod to start practicing your video skills. If you’re too shy to appear in the video, you can use software like Loom to do a voiceover presentation, or to make animated explainer videos. Then upload the result to your preferred social media channel (don’t forget YouTube) with a title and good description. Simple as that!

7. Get your small business on directories and social services such as Google My Business, Groupon, Yellow, and Yelp

Thousands of people use these platforms to rate, ask questions, and discover new businesses every day. Registering for an account is free (you just need a Gmail address to access the Google My Business platform). These platforms make it easy to share information about your business and promote products and services through pictures and video.

8. Up your content marketing game

Content marketing is still strong in 2019. Love to write? Update your small business’ blog at least twice a month with useful information for your customers or think pieces about topics relevant to your industry. You could even write your own e-book about your personal business experiences, your industry, or your market niche. If you’re more of a talker (and don’t sound like Fran Drescher), you could launch your own podcast. A nifty app called Anchor is a brilliant tool for DIY podcasting.

9. Invest in SEO

Long term, being in first position on Google is going to bring you your ideal clients. But as a small business, how do you get there? Being on the first page of Google can be near impossible – especially if you are operating in a highly competitive market. But it’s not all doom and gloom. The easiest strategy is to try to rank for unique services (which will have less competition) or what is called “Long Tail Key Words”. This is definitely an area where you need to call in the experts. Ideally, pick a marketing agency that can see the big picture and help you achieve great search results in the long term, while maximising any marketing activities in the short term for more instant wins.

10. Do some good

Do something really out of the box and good for your community, like volunteering or sponsoring a local event. Organise free workshops or classes related to your craft to the kids from local schools and universities. Giving is not only good in itself, but is good for the image of your business, and also gives you some extra promotion. Alternatively, go without your company name and just ride off the positive vibes, man…

Start 2019 with your right foot forward and market your small business in the right way. You’ll improve not only your cash flow but also your community. If you need help, give the marketing team at Creative Content a call to see how you can kickstart your marketing this year.

Maximising A Small AdWords Budget

How to make the most from a small AdWords budget:

From the outside AdWords looks very attractive, you simply set up your campaigns, set it and forget, and watch the inquiries come in.

The facts are, without a good strategy in place it is likely you will be throwing your money away with very little results! To create a great adwords campaign with a limited budget you will need to understand some basics strategies to implement a successful campaign for your business.

1. If you don’t have an effective landing page and your website is not optimised for mobile then stick to desktop search.

Mobile visitors are the least likely to convert on a non-responsive page especially if your landing page is not ideal.

Adwords Budget

Best practice tip: Create Targeted & Conversion Optimised Landing Pages

An important component of your ad quality score is your landing page, which is judged on the parameters of relevance, content originality, transparency, and navigability. You will not get conversions from poorly structured or outdated landing pages.

2. Limit your ads to key days/ key times that makes sense to your business.

Think about days and times that your visitors are more likely to search and when you are able to reply. If you take too long to reply to an inquiry then it is likely that they will look elsewhere.

3. Restrict your search area to localised search queries.

You can set a limit of area that your ads will appear or simply target one area close by your business.

4. Focus the budget on the keywords that are cost effective.

In some industries adwords is extremely competitive. For example, a search for “web design agency is $8.65 a click, whereas “Design agency” is $4 a click. So, it pays to look for unique and longer keywords to compete effectively on a smaller budget. Your best performing keywords are those that bring in conversions at the lowest price.

5. Make use of the “negative keywords” function.

It lets you exclude all the words associated with your expressions that don’t represent the needs of your target audience.

6. Make sure you have exact match set up for keywords instead of Broad Match.

Pro Tip: Keep your PPC expenditure in control, keep exact match or phrase match keywords. Speaking of web services industry, choosing exact match keywords such as [web design company] will not display your ad for terms like “website design company” or “web design agency”.

Manage your campaigns rigorously

7. The first rule to follow is to not spread yourself too thin.

Don’t create more than 3 campaigns at first so that you can manage them properly. Work on your segmentation and avoid keyword overlaps at all costs, so you’re not “paying” for them multiple times.

8. You can use effective ad extensions to make your ads more attractive; they have a definite effect on the click-through rates.

9. Generally speaking, you should adopt a very strict monitoring process; monitor the quality index for each keyword.

However, it’s not necessary to make changes every 5 minutes; wait until you have a certain visibility over time. Although it’s good to perform tests, it’s best to limit this practice if you have a tight budget. And above all, remove the keywords that aren’t working!

10. Refine your ads by trying as hard as possible to attract your genuine prospects and “scaring off” internet users who don’t belong to your target audience.

For example, you can specify the price of your product, which will prevent those looking for very low rates from clicking on your ad.

11. Avoid Dynamic Search Ads:

These ads are not triggered by specific keywords chosen by you. Instead they are displayed when someone searches for anything related to the content of your landing page. While this seems convenient, it often results in irrelevant impressions and clicks, which push your daily budget up.

12. Make sure you have conversion tracking in place

Not tracking conversions is essentially like driving down a windy road, in the dark, without your glasses. There is no clarity as to whether your marketing efforts are actually working. You could be wasting your money and time on Pay Per Click due to a lack of conversions.

To gain insight into what’s working and what’s not you need to by measure the conversions so you can see what campaigns, adgroups, keywords, ads, and landing pages are receiving the most conversions and make changes accordingly.

We can help you to set up all of these steps and create a cost effective adwords campaign that can grow with your business. Speak to us to set up your adwords and remarketing campaign today.

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